Job Posting OPEN
Director of Communications
The Director of Communications drives the organization’s
success by building and directing strategic systems and processes with an
annual plan across multiple channels using an equity lens. As a member of the
Senior Leadership Team this position shares the Food Bank’s story by creating
messaging that educates the public about the Food Bank and the realities of
hunger as well as ensuring consistent key messaging. Leads a team of staff and
vendors in meeting fundraising goals through deliberate project management.
Handles all media and public relationships efforts for the organization.
SPECIFIC DUTIES:
Communications strategy, planning
& budgeting
1.
Works
across the organization to create and implement an annual strategic
communications plan that includes public relations, media, engagement, fundraising, donor stewardship, and internal communication.
2.
Creates
communications strategy and rollout plan for using an equity lense.
3.
Oversees
creation and implementation of a robust and competitive digital fundraising
program led by Digital Manager.
4.
Directs
storytelling and public education engagement support of programs and partners
led by the Communications Manager.
5.
Write
and manages executive level internal and external communications plans and
communications.
6.
Builds
tools and systems for internal communication that foster a transparent,
inclusive, participatory and celebratory work culture.
7.
Evaluates
the effectiveness of communication methodologies and iterates through regular
reporting and continuous improvement practices.
8.
Creates
content and manages project development including editing, writing, organizing
stories, and seeking locations for placement.
9.
Ensures
appropriate and strategic goals for communications are in place for each
program area and initiative.
10.
Creates
and manages budgets for paid advertising, vendors, printing, etc.
Brand management
11.
Manages
key messages and visual appearance of messaging to ensure consistency with Food
Bank’s core brand identity. Ensures that all messaging is consistent with Food
Bank’s overall communications objectives and accurately reflects the values of
the organization.
12.
Oversees
creation of messaging that educates the public about the Food Bank and
realities of hunger .
13.
Shares
guidelines for the production, brand identity, and core message platforms with
staff and vendors.
Fundraising & outreach
materials
14. Oversees
creation and production, including of
Food Bank materials including newsletters, annual report, major gift proposals
and reports, and other outreach materials as needed.
15. Directs
all aspects of print and digital production including project quotes, vendors
management and contract negotiations.
Media & Public Relations
16. Identifies
opportunities for additional media coverage, and professional video and
photography engagement.
17. Forecasts,
plans, and manages all aspects of the Food Bank’s public relations activities.
This includes all media (traditional media, social, paid, and in-kind).
Implements public relations activities to support cause marketing campaigns and
special events, and with other Senior Leadership Team members to ensure support
for all activities of the Food Bank.
18. Manages
media and public relations strategies to increase awareness about the realities
of hunger and increase the visibility of the Food Bank across our six-county
service area.
19. Oversees
creation and management of annual media plan, including advertising schedules,
media alerts, press releases, and press conferences as needed.
20. Oversees
management of public speaking engagements and media interviews with staff as needed.
21. Oversees
marketing logistics, outreach materials, and signage for annual Food Bank
special events, cause marketing and digital fundraising campaigns.
22. Other
duties as assigned
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QUALIFICATIONS:
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Bachelor’s Degree in Communications
and/or Marketing required
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Minimum of five (5) years in
communications and marketing
Minimum of two (2) years in a
supervisory role
Non-profit development and fundraising
environment is preferred
Experience in Adobe Creative Suite
(InDesign, Photoshop, Illustrator) a plus
Copywriting and editing experience are
essential, specific experience in drafting measurably effective solicitation
and stewardship materials is preferred
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