Job Application - Catholic Charities Food Bank Of The Southern Tier

Job Posting OPEN

Director of Communications

The Director of Communications drives the organization’s success by building and directing strategic systems and processes with an annual plan across multiple channels using an equity lens. As a member of the Senior Leadership Team this position shares the Food Bank’s story by creating messaging that educates the public about the Food Bank and the realities of hunger as well as ensuring consistent key messaging. Leads a team of staff and vendors in meeting fundraising goals through deliberate project management. Handles all media and public relationships efforts for the organization.


SPECIFIC DUTIES:

Communications strategy, planning & budgeting

1.                   Works across the organization to create and implement an annual strategic communications plan that includes public relations, media, engagement,    fundraising, donor stewardship, and internal communication.

2.                   Creates communications strategy and rollout plan for using an equity lense.

3.                   Oversees creation and implementation of a robust and competitive digital fundraising program led by Digital Manager.

4.                   Directs storytelling and public education engagement support of programs and partners led by the Communications Manager.

5.                   Write and manages executive level internal and external communications plans and communications.

6.                   Builds tools and systems for internal communication that foster a transparent, inclusive, participatory and celebratory work culture.

7.                   Evaluates the effectiveness of communication methodologies and iterates through regular reporting and continuous improvement practices. 

8.                   Creates content and manages project development including editing, writing, organizing stories, and seeking locations for placement.

9.                   Ensures appropriate and strategic goals for communications are in place for each program area and initiative.

10.               Creates and manages budgets for paid advertising, vendors, printing, etc.

Brand management

11.               Manages key messages and visual appearance of messaging to ensure consistency with Food Bank’s core brand identity. Ensures that all messaging is consistent with Food Bank’s overall communications objectives and accurately reflects the values of the organization.

12.               Oversees creation of messaging that educates the public about the Food Bank and realities of hunger .

13.               Shares guidelines for the production, brand identity, and core message platforms with staff and vendors.

Fundraising & outreach materials 

       14.       Oversees creation and production, including  of Food Bank materials including newsletters, annual report, major gift proposals and reports, and other      outreach materials as needed.

       15.       Directs all aspects of print and digital production including project quotes, vendors management and contract negotiations. 

Media & Public Relations

       16.       Identifies opportunities for additional media coverage, and professional video and photography engagement.

       17.       Forecasts, plans, and manages all aspects of the Food Bank’s public relations activities. This includes all media (traditional media, social, paid, and in-kind). Implements public relations activities to support cause marketing campaigns and special events, and with other Senior Leadership Team members to ensure support for all activities of the Food Bank.

       18.       Manages media and public relations strategies to increase awareness about the realities of hunger and increase the visibility of the Food Bank across our six-county service area.

       19.       Oversees creation and management of annual media plan, including advertising schedules, media alerts, press releases, and press conferences as needed.

       20.       Oversees management of public speaking engagements and media interviews with staff as needed.

       21.       Oversees marketing logistics, outreach materials, and signage for annual Food Bank special events, cause marketing and digital fundraising campaigns.

       22.       Other duties as assigned


QUALIFICATIONS:

Bachelor’s Degree in Communications and/or Marketing required 

 

Minimum of five (5) years in communications and marketing

Minimum of two (2) years in a supervisory role

Non-profit development and fundraising environment is preferred

Experience in Adobe Creative Suite (InDesign, Photoshop, Illustrator) a plus

Copywriting and editing experience are essential, specific experience in drafting measurably effective solicitation and stewardship materials is preferred