Job Application - Catholic Charities Food Bank Of The Southern Tier

Job Posting OPEN

Digital Communications Manager

Join a non-profit working to build and sustain hunger-free communities


The Food Bank of the Southern Tier is committed to creating a future without hunger where access to healthy food by all is recognized as fundamental to the well-being and success of individuals and the foundation of a strong, vibrant society. We are striving to be a client-focused, engaged, high-performing team, leading a collaborative effort across our region to ensure equitable access to nutritious food through our values of Integrity, Learning, Inclusion, Caring, Respect, and Abundance.


As Digital Communications Manager, you will plan, direct, and implement successful broad-based engagement solicitation campaigns to raise unrestricted support from all stakeholders through the digital environment – social media, email, and the Web. In addition, you will work closely with staff and subject matter experts on message development.


You must be:

·         a proven strategist, digital email writer, and data manager with demonstrated fundraising and management, marketing, and communications ability

·         a superb project management skills and outstanding writing skills for a digital environment to grow engagement, fundraising, dollars raised, and participation rates

·         highly motivated, work well under pressure, with good judgment and decision-making abilities, be able to prioritize and handle a high volume of work in short timeframes, and demonstrate an ability to manage multiple projects and deadlines with changing priorities simultaneously

·         able to work proactively, with excellent organizational, time-management, and project management skills with exceptional attention to detail and accuracy

·         conversant in relevant and contemporary technologies and how they can support communication, marketing engagement, and digital solicitation programs, including increasing participation and measuring and managing results

·         able to demonstrate ability to work successfully and effectively with a wide range of constituents and to manage complex relationships with proven collaboration and teamwork skills


Specific job duties:


Broad-Based Email Engagement and Solicitation Program Management

·         Create, implement, and evaluate a comprehensive email solicitation plan to increase dollars and strengthen participation. The plan will include audience segmentation, timing, messages, testing protocols, and goals by segment.

·         Conceptualize, develop, design, and write copy for email appeals and campaigns; manage review and approval process from stakeholders and signers.  

·         Schedule and manage all email appeals. Oversee each step of the process to ensure that emails are sent on time and meet exacting standards.

·         Coordinate all outreach with other departments as needed.

·         Work closely with Annual Fund staff on donation forms, impact on data entry, etc.

·         Stay within budget based on programmatic goals and objectives reviewed and approved annually by leadership.

·         Create and maintain documentation and processes to standardize work within the department.


Data Management

·         Maintain and monitor import and export of data to ensure highly effective and accurate email deliverability.

·         Capture data from social media and websites to provide effective engagement scoring and follow-up for incomplete transactions as appropriate.

·         Create methods for tracking audiences for analysis and use data to set goals and forecasts.

·         Participate in the analysis process, including creating reports on engagement and solicitation results, year-to-year comparisons, etc.

·         Assist in developing, executing, and applying research efforts and importing donor data information onto records in Raiser's Edge software.

·         Run and maintain monthly reports to track progress to goals effectively and utilize this information within annual giving to develop initiatives for achieving goals.

·         Process Google Analytics data and share highlights and progress to goals as part of regular reporting.


Web and Online Giving Management

·         Manage regular review process in collaboration with Communications Manager to make necessary updates to entire organizational website from donor-centered and client-centered perspective.

·         Using best practices and research to audit current online giving forms, updating forms and procedures as required.

·         Develop and implement reports to analyze the performance of pages, including time on site, abandonment rate, and giving rate.

·         Manage peer-to-peer digital fundraising platform.

·         In coordination with the Annual Fund Manager, create a recruitment and upgrade strategy for the monthly giving Full Plate Partner program.


Social and Digital Editorial Calendar and Advertising

·         Map out a strategy and goals and create, implement, and evaluate a social media and digital editorial content calendar and advertising program. 

·         Evaluate the impact of advertising campaigns and report on results. Involve staff and volunteers in strategic discussions for review and adjustment of strategy.

·         Stay within budget based on programmatic goals and objectives reviewed and approved annually by leadership.


You will get:

      Non-exempt position with regular hours 8AM-4PM Monday-Thursday & 8AM-1PM on Fridays. We believe in work-life balance!

      Salary from $48K, based on experience

      Paid Time Off – 10 days to start, 15 days after 1st Anniversary

      12-14 paid Holidays

      Medical, Dental, Vision, Life Insurance

      Short-Term, Long-Term Disability

      Critical Illness, Supplemental Insurance

      Flexible Spending Account

      Health Savings Account

      Legal Plan

      Identity Protection Plan

      Employee Assistance Program

      6% Pension

      Employee 401(k)

      My Better Benefits


The Food Bank of the Southern Tier is committed to creating a diverse, equitable, and inclusive environment and is proud to be an equal-opportunity employer. Individuals who bring that perspective and support diversity, equity, and inclusion in all forms are strongly encouraged to apply.



      Applications will be reviewed regularly until the position is filled

      Phone screenings will be conducted with qualified candidates

      In-person one-hour interviews will be conducted with candidates who advance after the phone screening

      In-person interviews are typically with 3-5 interviewers

      Selected candidate to start ASAP