Job Posting CLOSED
Digital Communications Manager
Join a non-profit working to build and sustain hunger-free
communities
The Food Bank of the Southern Tier is committed to creating a
future without hunger where access to healthy food by all is recognized as
fundamental to the well-being and success of individuals and the foundation of
a strong, vibrant society. We are striving to be a client-focused, engaged,
high-performing team, leading a collaborative effort across our region to
ensure equitable access to nutritious food through our values of Integrity,
Learning, Inclusion, Caring, Respect, and Abundance.
As Digital Communications Manager, you will plan, direct, and
implement successful broad-based engagement solicitation campaigns to raise
unrestricted support from all stakeholders through the digital environment –
social media, email, and the Web. In addition, you will work closely with staff
and subject matter experts on message development.
You must be:
·
a proven strategist, digital email writer, and data manager with
demonstrated fundraising and management, marketing, and communications ability
·
a superb project management skills
and outstanding writing skills for a digital environment to grow engagement,
fundraising, dollars raised, and participation rates
·
highly motivated, work well under pressure, with
good judgment and decision-making abilities, be able to prioritize and handle a high
volume of work in short timeframes, and demonstrate an ability to manage
multiple projects and deadlines with changing priorities simultaneously
·
able to work proactively, with excellent
organizational, time-management, and project management skills with exceptional attention to detail and
accuracy
·
conversant in
relevant and contemporary technologies and how they can support communication,
marketing engagement, and digital solicitation programs, including increasing
participation and measuring and managing results
·
able to demonstrate
ability to work successfully and effectively with a wide range of constituents
and to manage complex relationships with proven collaboration and teamwork
skills
Specific job duties:
Broad-Based Email Engagement and Solicitation Program
Management
·
Create, implement,
and evaluate a comprehensive email solicitation plan to increase dollars and
strengthen participation. The plan will include audience segmentation, timing,
messages, testing protocols, and goals by segment.
·
Conceptualize,
develop, design, and write copy for email appeals and campaigns; manage review
and approval process from stakeholders and signers.
·
Schedule and manage
all email appeals. Oversee each step of the process to ensure that emails are
sent on time and meet exacting standards.
·
Coordinate all
outreach with other departments as needed.
·
Work closely with
Annual Fund staff on donation forms, impact on data entry, etc.
·
Stay within budget
based on programmatic goals and objectives reviewed and approved annually by
leadership.
·
Create and maintain
documentation and processes to standardize work within the department.
Data Management
·
Maintain and monitor
import and export of data to ensure highly effective and accurate email
deliverability.
·
Capture data from
social media and websites to provide effective engagement scoring and follow-up
for incomplete transactions as appropriate.
·
Create methods for
tracking audiences for analysis and use data to set goals and forecasts.
·
Participate in the
analysis process, including creating reports on engagement and solicitation
results, year-to-year comparisons, etc.
·
Assist in developing,
executing, and applying research efforts and importing donor data information
onto records in Raiser's Edge software.
·
Run and maintain
monthly reports to track progress to goals effectively and utilize this
information within annual giving to develop initiatives for achieving goals.
·
Process Google Analytics data and share highlights and progress to goals
as part of regular reporting.
Web and Online Giving Management
·
Manage regular review process in
collaboration with Communications Manager to make necessary updates to entire
organizational website from donor-centered and client-centered perspective.
·
Using best practices and research to audit
current online giving forms, updating forms and procedures as required.
·
Develop and implement reports to analyze the
performance of pages, including time on site, abandonment rate, and giving
rate.
·
Manage peer-to-peer digital fundraising
platform.
·
In coordination with the Annual Fund Manager,
create a recruitment and upgrade strategy for the monthly giving Full Plate
Partner program.
Social and Digital Editorial Calendar and Advertising
·
Map out a strategy and goals and create,
implement, and evaluate a social media and digital editorial content calendar
and advertising program.
·
Evaluate the impact of advertising campaigns
and report on results. Involve staff and volunteers in strategic discussions
for review and adjustment of strategy.
·
Stay within budget
based on programmatic goals and objectives reviewed and approved annually by
leadership.
You will get:
•
Non-exempt position with regular hours 8AM-4PM
Monday-Thursday & 8AM-1PM on Fridays. We believe in work-life balance!
•
Salary from $48K, based on experience
•
Paid Time Off – 10 days to start, 15 days
after 1st Anniversary
•
12-14 paid Holidays
•
Medical, Dental, Vision, Life Insurance
•
Short-Term, Long-Term Disability
•
Critical Illness, Supplemental Insurance
•
Flexible Spending Account
•
Health Savings Account
•
Legal Plan
•
Identity Protection Plan
•
Employee Assistance Program
•
6% Pension
•
Employee 401(k)
•
My Better Benefits
The Food Bank of the Southern Tier is committed to creating a
diverse, equitable, and inclusive environment and is proud to be an
equal-opportunity employer. Individuals who bring that perspective and support
diversity, equity, and inclusion in all forms are strongly encouraged to apply.
OUR HIRING PROCESS & TIMELINE:
•
Applications will be reviewed regularly until
the position is filled
•
Phone screenings will be conducted with
qualified candidates
•
In-person one-hour interviews will be
conducted with candidates who advance after the phone screening
•
In-person interviews are typically with 3-5
interviewers
•
Selected candidate to start ASAP