Job Posting CLOSED
Digital Manager
Primary Function:
The Digital Manager is primarily responsible for planning, directing,
and implementing successful broad-based engagement solicitation campaigns to
raise unrestricted support from all stakeholders through the digital
environment – social media, email, and the Web.
The position must have superb project management skills and outstanding
writing skills for a digital environment to grow engagement, fundraising,
dollars raised, and participation rates.
The position also works closely with staff and subject matter experts on
message development. The successful candidate will be a proven strategist and
digital email writer, and data manager with demonstrated fundraising and
management, marketing, and communications ability.
SPECIFIC DUTIES:
Broad-Based Email Engagement
and Solicitation Program Management
1. Create, implement, and evaluate a comprehensive
email solicitation plan to increase dollars and strengthen participation. The
plan will include audience segmentation, timing, messages, testing protocols,
and goals by segment.
2.
Conceptualize, develop, design,
and write copy for email appeals and campaigns; manage review and approval
process from stakeholders and signers.
3.
Schedule and manage all email
appeals. Oversee each step of the process to ensure that emails are sent on
time and meet exacting standards. Coordinate all outreach with other
departments as needed. Serve as the primary contact to all partners involved in
the production and processing of responses.
4.
Work closely with Annual Fund
staff on donation forms, impact on data entry, etc.
5.
Stay within budget based on
programmatic goals and objectives reviewed and approved annually by leadership.
6. Create and maintain documentation and processes
to standardize work within the department.
Data
Management
1. Maintain and monitor import and export of data
to ensure highly effective and accurate email deliverability.
2.
Capture data from social media
and website to provide effective engagement scoring and follow up for
incomplete transactions as appropriate.
3.
Create methods for tracking
audiences for analysis, use data to set goals and forecasts. Participate in the
analysis process, including creating reports on engagement and solicitation
results, year-to-year comparisons, etc. Assist in developing, executing, and
applying research efforts and importing donor data information onto records in
Raiser's Edge software.
4.
Run and maintain monthly reports
to track progress to goals effectively. Utilize this information within annual
giving to develop initiatives for achieving goals.
5.
Process
Google Analytics data and share highlights and progress to goals as part of
regular reporting.
Web and Online Giving Management
1.
Manage regular review process in collaboration with
Communications Manager to make necessary updates to entire organizational website
from donor-centered and client-centered perspective.
2. Using best practice and research to audit current online giving forms,
updating forms and procedures as required.
3. Develop and implement reports to analyze the performance of pages,
including time on site, abandonment rate, and giving rate.
4. Manage peer-to-peer digital fundraising platform.
5.
In coordination with the Annual Fund Manager, create a
recruitment and upgrade strategy for the monthly giving Full Plate Partner
program.
Social and Digital Editorial
Calendar and Advertising
1.
Map out a strategy and goals and create, implement, and
evaluate a social media and digital editorial content calendar and advertising
program.
2. Evaluate the impact of advertising campaigns and report on results.
Involve staff and volunteers in strategic discussions for review and adjustment
of strategy.
3.
Stay within budget based on
programmatic goals and objectives reviewed and approved annually by leadership.
4.
Other duties as assigned.
QUALIFICATIONS:
·
Bachelor's Degree in Communication or Digital Marketing required
·
3 years experience in development; thorough knowledge of
the principles and practices of broad-based annual fundraising programs
strongly preferred
·
Digital fundraising experience highly preferred
·
Raiser's Edge and iModules experience preferred
·
Strong working knowledge of
Microsoft Office Suite