Job Application - WNY Public Broadcasting Association

Job Posting OPEN

Program Director

Buffalo Toronto Public Media is your local source for television and radio –

WNED PBS, WNED PBS KIDS, WNED Create, WBFO NPR, WNED Classical, and WBFO The Bridge!


We reach Western New York and Southern Ontario and can be streamed from your favorite device.


Engaging our communities through exploration and entertainment—everywhere.


We’re looking for a Program Director for our newest radio station,

WBFO The Bridge – College Radio for Adults.


What you’ll be doing:

The Program Director is responsible for the overall vision, direction, and management of the station.  This position can be hybrid – a blend of remote and in-office/event work.  In summary, this individual will:

  •           Be responsible for the on-air product – curate music, on-air host, underwriting, etc.; strategize Patreon messaging and offers

  •           Produce/Host podcast content as well as short-form and mini-music storytelling videos for all platforms (audio, video and digital program content)

  • Manage day-to-day station operations including supervision of station staff
  • Be responsible for BTPM’s relationship to major and independent labels and managers
  • Collaborate with various departments to execute our strategic plan
  • Manage station budget
  • Organize and attend on- and off-site promotional events
  • Host pledge on TV and radio


What you’ll need:

  •  Minimum of five (5) years of experience in radio hosting/programming
  •            Minimum of Associate’s degree (or equivalent) in media, marketing, journalism, or related field; Bachelor degree preferred
  •         A comprehensive knowledge of the music genre – adult alternative
  •         Computer skills/programs – Microsoft Office
  •         Previous supervisory experience desired
  •         Familiarity of broadcast equipment preferred 
  •         Excellent management, organization and communication skills
  •         Knowledge of radio traffic software is a plus
  •         Public-facing personality – friendly, energetic demeanor; comfortable with public-speaking/being in front of various sized and demographic audiences
  •         Understanding of on-air compliance and regulatory guidelines
  •         Travel requirement: approximately 10%, primarily local travel, some overnights/weekends may be required


Because we’re awesome!  You won’t find a better group of talented, energetic people dedicated to quality content and reaching the various communities of our region.  We are proud of our culture and promote a realistic balance of both work and personal life.  Our benefits package is fantastic and we have free parking!


Salary and Benefits:

This is an exempt, salaried position and starting pay will be based on education, experience and interview.  Starting range: $65k -$80k.  Additional monetary potential for appearances, engagements, etc.

  • 12 paid holidays
  • 5 weeks of paid Vacation
  • Sick time (accrued)
  • Medical, Dental, Life, Vision Short- & Long-Term Disability insurance options
  • Health Savings Account (for applicable plans) with employer contribution
  • Flex Spending Account option
  • Voluntary Life, Accident, Critical Illness coverage options
  • Identity Protection option
  • Employee Assistance Program
  • Tuition Assistance (based on eligibility)
  • Retirement Plan with 7.5% employer match (based on eligibility)

Buffalo Toronto Public Media is an Equal Opportunity Employer committed to excellence through diversity and inclusion.