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A US Treasury certified Community Development Financial Institution (CDFI) and Low Income Designated Credit Union, Alternatives is dedicated to economic justice and providing exceptional service to its 11,000 members and our local community. Founded in 1979, Alternatives’ mission is to build wealth and create economic opportunity for underserved people and communities. Alternatives is actively committed to promoting and supporting diversity and inclusion among its staff, members, and the community. Beyond traditional credit union services, Alternatives deploys a host of community programs to provide financial education to youth, adults and businesses. 40% of Alternatives staff is a CUNA Certified Financial Counselor. Alternatives has been a leader in CDFI work and has been recognized nationally for its contributions in this area. Most notably, in 2014, Alternatives was awarded Community Credit Union of the Year and 2019 Desjardins Adult Financial Education Award by Credit Union National Association (CUNA).