Job Application - WNY Public Broadcasting Association

Job Posting OPEN

Digital Media Specialist

Buffalo Toronto Public Media is your local source for television and radio –

WNED PBS, WNED PBS KIDS, WNED Create, WBFO NPR, WNED Classical, and WBFO The Bridge!


We reach Western New York and Southern Ontario and can be streamed from your favorite device.


Engaging our communities through exploration and entertainment—everywhere.


We’re looking for a Digital Media Specialist!


What you’ll be doing:

The Digital Media Specialist is an integral contributor to the digital operations of the organization and uses a variety of technical, creative and analytical skills in media to support our family of stations.  This individual discovers and develops ways to keep websites, apps and other digital platforms valuable, dynamic resources for viewers and listeners by actively identifying, creating, and curating content.
This position can be hybrid – a blend of remote and in-office work. In summary, this individual will:

·         Provide day-to-day maintenance, functional, and technical support of and

·         Track, collect, and assess data analytics to evaluate content performance

·         Adapt, curate, and develop original copy and content for presentation on BTPM websites and digital platforms

·         Curate content and resources offered through public media including PBS, NPR, APT, etc.

·         Assist with app development and maintenance


What you’ll need:

·         Minimum of Bachelor degree in web development/design, digital media, marketing, communications, related field or comparable experience

·         Minimum of two (2) years of experience working with content management systems (Bento or Grove a plus)

·         Proficient technical knowledge of website standards, best practices, and digital trends

·         Demonstrated experience in multimedia production including writing, graphics, and visual design experience

·         Exceptional project, prioritization, and time management skills with the ability to manage concurrent projects

·         Must be well-organized, creative, have exceptional attention to detail and capable of working independently

·         Understands and has demonstrated experience working in cross-functional teams, following style and branding, and creating aesthetic digital design



Because we’re awesome!  You won’t find a better group of talented, energetic people dedicated to quality content and reaching the various communities of our region.  We are proud of our culture and promote a realistic balance of both work and personal life.  Our benefits package is fantastic and we have free parking!


Salary and Benefits:

This is a full-time, non-exempt hourly position and starting pay will be based on education, experience and interview. 

Starting range: $19 to $24/hr.

  • 12 paid holidays
  • 3 weeks of paid vacation
  • Sick time (accrued)
  • Medical, Dental, Life, Vision Short- & Long-Term Disability insurance options
  • Health Savings Account (for applicable plans) with employer contribution
  • Flex Spending Account option
  • Voluntary Life, Accident, Critical Illness coverage options
  • Identity Protection option
  • Employee Assistance Program
  • Tuition Assistance (based on eligibility)
  • Retirement Plan with 7.5% employer match (based on eligibility)


 Buffalo Toronto Public Media is an Equal Opportunity Employer committed to excellence through diversity and inclusion.