Job Application - WNY Public Broadcasting Association

Job Posting OPEN

Social Media Associate


Buffalo Toronto Public Media is your local source for television and radio –

WNED PBS, WNED PBS KIDS, WNED Create, WBFO NPR, WNED Classical, and WBFO The Bridge!

 

We reach Western New York and Southern Ontario and can be streamed from your favorite device.

 

Engaging our communities through exploration and entertainment—everywhere.

 

We’re looking for a Social Media Associate!

 

What you’ll be doing:

The Social Media Associate creates compelling organic content, both static images and vertical video, for BTPM’s family of stations on various social media platforms to increase brand awareness, engagement, and leads for new audiences, potential members, and potential sponsors. This position can be hybrid – a blend of remote and in-office work. In summary, this individual will:

  • Create and implement promotional content for all assigned social media accounts
  • Adhere to the editorial calendar, promotional priorities, and social media best practices
  • Implement the established social media strategy for BTPM entities, projects, and fundraising campaigns
  • Promote BTPM’s content, mission, and messaging through compelling and engaging content; consistently practicing inclusive messaging
  • Monitor all comments and messages on social media platforms and, if needed, responds appropriately by following established protocol, escalating as appropriate
  • Monitor real-time analytics to inform strategy for future content
  • Collaborate with brand managers and project leads to create engaging social content that achieves promotional goals
  • Make recommendations to management for improving reach and engagement on social media


What you’ll need:

  • Minimum of Associate degree in Marketing, Communications, Public Relations, Advertising, related field or two (2) years of related experience in lieu of degree
  • Familiarity with a variety of social media platforms, personal or professional use; internship experience a plus
  • Demonstrated proficiency with computer programs including Microsoft Office
  • Working knowledge of graphic design for social media and familiarity with design platforms (i.e. Canva)
  • Demonstrated ability to use necessary equipment for content creation (i.e. smartphone camera, its settings and apps)
  • Strong writing, grammar, and spelling skills; accuracy and attention to detail are a must
  • Strong verbal communication skills; ability to work in cross-departmental teams
  • Must have the ability to work within constant deadlines and have strong organizational and prioritization skills
  • Enthusiastic, motivated, innovative, problem-solver, creative team player
  • Familiarity with post scheduling platforms and project management software a plus
  • Experience in media and/or a nonprofit setting a plus

 

Why BTPM?

Because we’re awesome!  You won’t find a better group of talented, energetic people dedicated to quality content and reaching the various communities of our region.  We are proud of our culture and promote a realistic balance of both work and personal life.  Our benefits package is fantastic and we have free parking!

 

Salary and Benefits:

This is a full-time, non-exempt hourly position and starting pay will be based on education, experience and interview.  Starting range: $15.50 to $18.15/hr.

  • 12 paid holidays
  • 3 weeks of paid vacation
  • Sick time (accrued)
  • Medical, Dental, Life, Vision Short- & Long-Term Disability insurance options
  • Health Savings Account (for applicable plans) with employer contribution
  • Flex Spending Account option
  • Voluntary Life, Accident, Critical Illness coverage options
  • Identity Protection option
  • Employee Assistance Program
  • Tuition Assistance (based on eligibility)
  • Retirement Plan with 7.5% employer match (based on eligibility)


Buffalo Toronto Public Media is an Equal Opportunity Employer committed to excellence through diversity and inclusion.