Job Application - WNY Public Broadcasting Association

Job Posting OPEN

Data Analyst

Buffalo Toronto Public Media is your local source for television and radio –

WNED PBS, WNED PBS KIDS, WNED Create, WBFO NPR, WNED Classical, and WBFO The Bridge!


We reach Western New York and Southern Ontario and can be streamed from your favorite device.


Engaging our communities through exploration and entertainment—everywhere.


We’re looking for a Data Analyst!


What you’ll be doing:

The Data Analyst is responsible for delivering our mission by optimizing audience engagement, building effective digital promotion campaigns, and developing efficient solutions for our digital content.  This individual is also responsible for using technical skills to work with data sets across the organization to provide analysis and guide key business decisions. This position can be hybrid – a blend of remote and in-office work. In summary, this individual will:

  • Develop an understanding of data sets across the organization on audience trends, consumption patterns, donation behavior, and other key areas as directed
  • Monitor performance measures, identify trends, and provide input to senior management
  • Enhance overall operations through development of compelling presentations, visualizations, and reports that will lead to strategic recommendations
  • Create and maintain monthly, quarterly, and annual benchmarks, including measurement against goals and KPIs
  • Evaluate, aggregate, and validate data and manually correct relevant data that may have been compromised
  • Collaborate across the organization to develop presentation materials for internal use, board meetings, funder meetings, and other communications
  • Provide guidance and answer questions from staff and management on data and/or relevant reports
  • Develop and maintain a data dictionary
  • Maintain analytical tools, reporting, and dashboards

What you’ll need:

  • Minimum of Bachelor degree Computer Science, Information Management Systems, Mathematics, Business Analytics, related field or comparable experience
  • Minimum of two (2) years of experience in business operations, data analysis or systems development, or equivalent combination of education and experience
  • Advanced skills with various program/platforms, including Microsoft Office, project management software, cloud platforms, and visualization tools; experience with statistical modeling and SQL
  • Analytical thinker, possesses troubleshooting and problem-solving skills
  • Strong written and verbal communication skills
  • Demonstrated ability to create accurate, relevant visualizations for a variety of audiences


Because we’re awesome!  You won’t find a better group of talented, energetic people dedicated to quality content and reaching the various communities of our region.  We are proud of our culture and promote a realistic balance of both work and personal life.  Our benefits package is fantastic and we have free parking!


Salary and Benefits:

This is a full-time position and starting pay will be based on education, experience and interview.  Starting range: $23 -$28 per hour.

  • 12 paid holidays
  • 3 weeks of paid Vacation
  • Sick time (accrued)
  • Medical, Dental, Life, Vision Short- & Long-Term Disability insurance options
  • Health Savings Account (for applicable plans) with employer contribution
  • Flex Spending Account option
  • Voluntary Life, Accident, Critical Illness coverage options
  • Identity Protection option
  • Employee Assistance Program
  • Tuition Assistance (based on eligibility)
  • Retirement Plan with 7.5% employer match (based on eligibility)



Buffalo Toronto Public Media is an Equal Opportunity Employer committed to excellence through diversity and inclusion.