Job Posting CLOSED
Digital Marketing Associate
Buffalo Toronto Public Media is your local
source for television and radio –
WNED PBS, WNED PBS KIDS, WNED Create,
WBFO NPR, WNED Classical, and WBFO The Bridge!
We reach Western New York and
Southern Ontario and can be streamed from your favorite device.
Engaging
our communities through exploration and entertainment—everywhere.
We’re looking for a Digital
Marketing Associate!
What
you’ll be doing:
The Digital Marketing
Associate will execute multi-channel email, social and digital advertising campaigns
to promote BTPM and its family of stations. The Digital Marketing Associate will also support
initiatives, programs, productions, membership and fundraising to meet audience
and development goals. This
position can be hybrid – a blend of remote and in-office work. In summary, this individual will:
- Coordinate and execute communication campaigns across multiple
digital channels
- Collaborate with colleagues to create, coordinate, and deploy multi-channel
digital campaigns
- Maintain and follow the marketing editorial calendar
- Ensure diversity practices are implemented in audience messaging
and content
- Implement strategies to reduce unsubscribe rates
- Implement digital fundraising
programs
What
you’ll need:
- Bachelor degree in marketing, public relations, communications, related
field OR comparable experience
- Demonstrated proficiency with computer programs including Microsoft
Office
- Strong analytical skills
with abilities to test and troubleshoot
- Good organizational, time
management and prioritization skills
- Exceptional verbal and
written communication skills, specifically the written word for digital
consumption
- Familiarity with e-mail service providers, social media platforms,
digital advertising desired
- Entry-level graphic design capability a plus (Adobe, Canva, etc.)
Why
BTPM?
Because we’re awesome! You won’t find a better group of talented,
energetic people dedicated to quality content and reaching the various
communities of our region. We are proud
of our culture and promote a realistic balance of both work and personal
life. Our benefits package is fantastic
and we have free parking!
Salary
and Benefits:
This is a full-time, non-exempt
hourly position and starting pay will be based on education, experience and
interview. Starting range: $16 to $18/hr.
- 12 paid holidays
- 3 weeks of paid vacation
- Sick time (accrued)
- Medical, Dental, Life, Vision Short- & Long-Term Disability
insurance options
- Health Savings Account (for applicable plans) with employer
contribution
- Flex Spending Account option
- Voluntary Life, Accident, Critical Illness coverage options
- Identity Protection option
- Employee Assistance Program
- Tuition Assistance (based on eligibility)
- Retirement Plan with 7.5%
employer match (based on eligibility)
Buffalo Toronto Public Media is an Equal Opportunity Employer
committed to excellence through diversity and inclusion.
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