Job Application - WNY Public Broadcasting Association

Job Posting OPEN

Digital Marketing Associate


Buffalo Toronto Public Media is your local source for television and radio –

WNED PBS, WNED PBS KIDS, WNED Create, WBFO NPR, WNED Classical, and WBFO The Bridge!

 

We reach Western New York and Southern Ontario and can be streamed from your favorite device.

 

Engaging our communities through exploration and entertainment—everywhere.

 

We’re looking for a Digital Marketing Associate!

 

What you’ll be doing:

The Digital Marketing Associate will execute multi-channel email, social and digital advertising campaigns to promote BTPM and its family of stations.  The Digital Marketing Associate will also support initiatives, programs, productions, membership and fundraising to meet audience and development goals.  This position can be hybrid – a blend of remote and in-office work.  In summary, this individual will:

  • Coordinate and execute communication campaigns across multiple digital channels
  • Collaborate with colleagues to create, coordinate, and deploy multi-channel digital campaigns
  • Maintain and follow the marketing editorial calendar
  • Ensure diversity practices are implemented in audience messaging and content
  • Implement strategies to reduce unsubscribe rates
  • Implement digital fundraising programs


What you’ll need:

  • Bachelor degree in marketing, public relations, communications, related field OR comparable experience
  • Demonstrated proficiency with computer programs including Microsoft Office
  • Strong analytical skills with abilities to test and troubleshoot
  • Good organizational, time management and prioritization skills
  • Exceptional verbal and written communication skills, specifically the written word for digital consumption
  • Familiarity with e-mail service providers, social media platforms, digital advertising desired
  • Entry-level graphic design capability a plus (Adobe, Canva, etc.)


Why BTPM?

Because we’re awesome!  You won’t find a better group of talented, energetic people dedicated to quality content and reaching the various communities of our region.  We are proud of our culture and promote a realistic balance of both work and personal life.  Our benefits package is fantastic and we have free parking!

 

Salary and Benefits:

This is a full-time, non-exempt hourly position and starting pay will be based on education, experience and interview.  Starting range: $16 to $18/hr.

  • 12 paid holidays
  • 3 weeks of paid vacation
  • Sick time (accrued)
  • Medical, Dental, Life, Vision Short- & Long-Term Disability insurance options
  • Health Savings Account (for applicable plans) with employer contribution
  • Flex Spending Account option
  • Voluntary Life, Accident, Critical Illness coverage options
  • Identity Protection option
  • Employee Assistance Program
  • Tuition Assistance (based on eligibility)
  • Retirement Plan with 7.5% employer match (based on eligibility)


Buffalo Toronto Public Media is an Equal Opportunity Employer committed to excellence through diversity and inclusion.